A Sparkling Combination

In a world-first, Waterford Crystal has announced a truly unique collaboration with Australia's premier fashion designer Alex Perry. Having collaborated with international design heavyweights John Rocha, Jasper Conran and Marc Jacobs in the past to create amazing stemware, never before has it been applied in a fashion context. Demonstrating the creative possibility of using Waterford Crystal in fashion, Perry created three gowns, each beautifully embellished with the illuminating shimmer only found in Waterford's crystal. Feminine and unashamedly romantic, the three Waterford Crystal gowns, in their pretty colour palette of lilac and nude, bear trademarks only known to Perry's work - refined elegance, prestige and luxury. The dramatic silhouettes feature hundreds of metres of lilac and nude tulle cascading over underwired corseted bodices. The tulle has then been swathed and wrapped, then embellished with sparkling Waterford Crystal.

The impressive Waterford Crystal haute couture gowns by Alex Perry will each go on exclusive display in the Waterford Crystal departments of David Jones flagship stores including Market Street, Sydney; Bourke Street Mall, Melbourne; and Hay Street Mall, Perth from 20th January to 27th February 2011. Additionally, to celebrate this iconic fashion collaboration, Waterford Crystal is offering David Jones customers the exclusive opportunity to WIN their very own Alex Perry Couture Evening or Bridal Gown, valued at a whopping $15,000. This amazing prize also includes a personal design consultation with Alex himself. To enter, simply purchase Waterford Crystal or list a minimum of $200 worth of Waterford Crystal on your David Jones Bridal Gift Registry between 20th January and 31st March 2011 to enter the draw. See in-store for further details or call 1300 852 022 (toll free) or visit www.waterfordcrystal.com.au

Posted by Emilie Harrison